Shaping fair cities – we participated in a project that promotes gender equality
The international project “Shaping fair cities”, which the City of Split has been leading since December 2017 with the aim of developing activities related to the 2030 Agenda (Transforming our world: The 2030 Agenda for Sustainable Development) and the development of sustainable development goals – SDG, is being successfully completed.). The project aims to achieve a dignified life, universal respect for human rights, the rule of law, justice, equality and non-discrimination, with special emphasis on the profile and problems of vulnerable groups.
The City of Split placed special emphasis on four of the 17 sustainable development goals on which the project is focused:
- Achieving gender equality (goal # 5)
- Promoting peaceful and inclusive societies (goal # 16)
- Combating climate change (goal # 13)
- Make cities inclusive, safe, resilient and sustainable (goal # 11)
“The city of Split, together with other institutions and other actors, is already working on achieving the goals of sustainable development, but we are not even close. One of the most important goals is to inform citizens about sustainable development goals,” said the project manager, Toni Jerkovic.
Mediahint’s role in this project was to ensure promotion and visibility in order to bring the project’s goals and significance closer to the target groups. For a start, a communication strategy has been developed which results in further activities for the media campaign. The campaign included the preparation of announcements and press releases, advertising in the press and on web portals, PR article with factheet, advertising and informative video, production and printing of brochures, outdoor advertising (citylights on frequent areas, bus advertising and B2 posters) and educational A Facebook campaign through which citizens could win valuable prizes.
“I am happy to participate in a project like this, especially as a woman entrepreneur for whom gender equality is one of the important and major challenges in the business environment. A dignified life is essential for every factor and role in life. Mediahint, therefore, not only takes care of gender equality, but also supports all types of communities and partnerships, as well as marriage.”, Said Blanka Tomašić, director of the Mediahint agency.